We can’t build audiences if we don’t know anything about them. ADUK enables understanding of the impact and appeal of the arts - helping us through the maze of audience data, translating it into knowledge we can use.

Julie Tait, Glasgow Grows Audiences

Research Brief Samples

Added 25th June 2008

The Stables is looking to commission an organisation or consultant(s) to carry out research to inform its strategic marketing and audience development plan.

The strategic marketing and audience development plan will support the organisation’s business plan and will aim to:

  • Increase attendances
  • Develop audiences for new strands of work
  • Develop new audiences for the organisation as a whole

The aim of this research is to provide The Stables with the information it needs to develop a successful strategic marketing and audience development plan.

Download the full research brief sample below.  See also how to write a research brief by clicking here.

Download ADUKResearchBriefSamples.pdf (269.22 Kb)

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