We can’t build audiences if we don’t know anything about them. ADUK enables understanding of the impact and appeal of the arts - helping us through the maze of audience data, translating it into knowledge we can use.

Julie Tait, Glasgow Grows Audiences

ADUK JAM on marketing audits

Added 25th June 2008

Issue 26 of JAM, the marketing audit journal, including Kate Sanderson prepares to rummage at the back of your cupboards to find out where your organisation is and how it got there.

July 2006

Download JAM26.pdf (1.08 Mb)

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