I have found the ADUK resources excellent when thinking about my marketing plan, allowing me to support my ideas with good evidence and to provide me with a wider context. I have particularly appreciated the way in which the data sources are described and presented so you can see how they can be applied to what you're doing.

Sally Goldsmith, Marketing and Press Manager, Sainsbury Centre for Visual Arts

A guide to desk researching audiences and visitor data

Added 25th June 2008

This guide offers an overview of some of the most useful, readily available secondary sources of information on audiences that will help you towards this understanding.

Rather than explaining everything in detail, you’ll get a taste of what’s on offer and be pointed towards where this information can be accessed. The guide will also explore how these sources might provide more information on your audiences to support your business or marketing planning.

 

 

Download A_guide_to_desk_researching_audiences.pdf (138.93 Kb)

Comments

  1. Author
    Arike Oke
    Permanent link
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    Date
    9th April 2009
    Comment
    This is fantastic - very clear. Thanks

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