Knowing who your audience is (and who it isn’t!), is key to Audience Development. Armed with the right information, you can make better use of resources, target your communications more effectively and connect with your current and potential audiences in more meaningful ways.

Audiences North East

Resources

ADUK has a number of useful tools and resources to help you get the most out of your audience data.

Can’t find what you’re looking for?  Go to our search function on the right of the screen and simply type in what you are looking for.  Or contact us to ask for more information.

For additional case studies,click here.

  1. A guide to desk researching audiences and visitor data

    Leo Sharrock, amh Download A_guide_to_desk_researching_audiences.pdf
    Added 25th June 2008 - 1 comment

    This is fantastic - very clear. Thanks

    Latest comment

    This guide offers an overview of some of the most useful, readily available secondary sources of information on audiences that will help you towards this understanding.

    Rather than explaining everything in detail, you’ll get a taste of what’s on offer and be pointed towards where this information can be accessed. The guide will also explore how these sources might provide more information on your audiences to support your business or marketing planning. (Read more)

  2. ADUK JAM on audience / vistor data

    Consultant: Helen Bolt with assistance from Julie Aldridge Download ADUKjam.pdf
    Added 25th June 2008 - 0 comments

    Issue 24 of JAM marketing audit journal, including articles on 'Data Envy', 'The Missing Audience' and 'Knowing your arts from your elbow'. (Read more)

  3. ADUK JAM on marketing audits

    Consultant: Kate Sanderson with assistance from Heather Maitland Download JAM26.pdf
    Added 25th June 2008 - 0 comments

    Issue 26 of JAM, the marketing audit journal, including Kate Sanderson prepares to rummage at the back of your cupboards to find out where your organisation is and how it got there. (Read more)

  4. Art Form Classifiers

    Consultant: Audiences Wales Download art_form_classifiers1.pdf
    Added 4th August 2008 - 1 comment

    Does anyone know of any audience research done specifically for new writing? There seems to be quite a bit about play/theatre/drama attenders but none which is more specifically for new writing. Perhaps this isn't a valid category on its own anyway - I guess it depends why we call it new? Do we really mean "hard to sell" or "the unknown"? With a definition of something that was premiered in the last 4 years, we could lump a tiny production of XYZ, in three languages, by Bizarre Company from NowhereYou'veHeardOf (this is fictitious!), in with Alan Bennett's History Boys!

    Latest comment

    Audiences Wales was commissioned by Network in February 2008 to recommend an art form classification system for possible adoption by arts organisations across the UK. (Read more)

  5. Audience Builder

    Morris Hargreaves McIntyre Download audiencebuilder.pdf
    Added 22nd July 2008 - 0 comments

    Audience Builder is a new approach to arts marketing management. The culmination of several years’ work by Morris Hargreaves McIntyre, it is a complete, integrated system that can deliver the audience and financial targets needed to achieve your artistic ambitions. (Read more)