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Helping you understand your audience
Welcome to ADUK’s website, quenching your thirst for knowledge, search this site for tools and resources to help you understand your audiences.
From Resources and Case studies with PDF downloads, to our handy guide to Benchmarking and brilliant Jargonbuster - there's plenty here to help you make the most of your audience data.
If you really want to ensure a far-reaching and cost effective marketing operation then you need evidence to inform your planning. And that means collecting, understanding and interpreting relevant data.
Miranda Jacobs, Consultant
This week's Arts Professional includes a feature written by Annabel Jackson about ADUK's Training Programme, Dazzled by Data. Annabel is currently evaluating the training to measure its success and explore the possibilities of a further roll-out in 2010.
To find out more, click here.
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