About Us
The arts and cultural sector has a wealth of audience data at its fingertips, gathered from box offices, visitor surveys or other research projects. Audience Data UK (ADUK) provides guidance and clarification on collecting, processing, analysing and interpreting all that data.
We hope that this guidance can help individuals and organisations to work more effectively, by understanding their audiences, visitors and customers.
Our Aims
- Why does ADUK exist?
- To help arts and cultural organisations to understand their audiences.
ADUK’s website is here to provide you with news, reports, case studies, tools and other resources to help you make the most of your audience data.
ADUK can also keep you informed about key future opportunities such as training, benchmarking groups and events.