
Click on the links below to find out more about ADUK’s programme of work. Click here to search the online version.
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Walk ups, advance bookers and non-bookers
Cultural Intelligence’s research study profiled two groups of attenders on whom little or no box office data is available, ie those who purchase their ticket on the door and those who attend with others but do not purchase their tickets. Does their profile significantly differ from advance bookers?
A-Z of Commonly Used Terms And Protocols
Stephen Cashman’s "A-Z of Commonly Used Terms And Protocols" provides clear definitions and protocols for a range of commonly used terms. Over 85 definitions ranging from Ancillary Income through to Young Person.
Artform Classification
Peter Verwey’s study into Artform Classification examines the various artform classifications currently across the UK and proposes a set of top level and first tier event classifications that may be adopted by arts organisations.
Data Ownership Guidelines
Can organisations share their audience data with visiting companies and artists, and at the same time comply with the Data Protection Act? Yes says Roger Tomlinson who, with Tim Baker has produced a set of Data Ownership Guidelines that outlines how this is possible.
Standard Box Office System reports
Tim Baker and Roger Tomlinson explore the key issues surrounding the development of a suite of Standard Box Office System reports across the major UK ticketing suppliers.
Audience Data UK (ADUK) is a joint initiative between the Arts Councils of England, Northern Ireland, Scotland and Wales.
Network, the umbrella organisation for the regional audience development agencies, has been appointed as the new Project Director for ADUK until Spring 2009. A new improved ADUK website will be available soon. Please join our mailing list if you'd like us to keep you informed.
Today, the arts and cultural sector has a wealth of audience data at its fingertips – gathered from box offices, visitor surveys or other research projects.
Audience Data UK provides guidance and clarification on collecting, processing, analysing and interpreting all that data. We hope that this advice will help individuals and organisations to work more effectively and efficiently.
Audience Data UK is for anyone who makes use of audience data:
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