Welcome to ADUK

Welcome to ADUK’s website, quenching your thirst for knowledge, search this site for tools and resources to help you understand your audiences.


How this site works?

From Resources and Case studies with PDF downloads, to our handy guide to Benchmarking and brilliant Jargonbuster - there's plenty here to help you make the most of your audience data.


Where audiences choose to go, how often, to what art form and how they find out about events is critically important. Maintaining accurate and up to date data on customers will help to inform and shape a marketing strategy to encourage more frequent attendance and build better customer relationships.

Nick Beasley, Audiences Wales


Latest news

Audiences London develops standardised survey questions for visual arts organisations

15th October 2009 - Find similar news

Audiences London has developed a set of research question and answer codes through their recent work with a group of London-based visual arts organisations.

The project aims to standardise and share audience information amongst the participating London-based visual arts organisations. 

You can now access the standardised questions and response codes for free and are welcome to use them if appropriate for your organisation.

For more information on this project and other free downloadable resources, please visit the Audiences London home page.

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National Indicator maps released

11th August 2009 - Find similar news

New National Indicator maps demonstrating participation of English adults in cultural activity are now available for download on the Audiences Central website.

The maps are based on the results of Sport England's Active People Survey (April 2008 - April 2009).

The survey, commissioned by the Department of Culture, Media and Sport, produced indicators for: the use of public libraries (National Indicator 9); museum/ gallery attendance (National Indicator 10); and engagement in the arts (National Indicator 11).

To view the maps click here.

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'NEED TO KNOW' 27th and 28th January 2010

27th January 2010 - Find similar news

'NEED TO KNOW'

Audience Development in the UK - From Understanding to Engagement

UK NATIONAL SUMMIT: 27th - 28th January 2010, Durham, UK

Network's annual conference explores how we gather, understand and apply the knowledge to grow audiences.

This is a unique opportunity for high level debate.

Together we will create a manifesto for increasing people's engagement with arts and culture in the UK.

To find out more click HERE

BOOK YOUR PLACE NOW (places are limited and early bird rate available only until 16/12/09) 

For further information, or to book your place today visit our online booking facility or contact Fiona Scott if you have any queries (fiona@audiencesyorkshire.org.uk).
 

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